Rupert Murdoch's social networking website MySpace is planning a spring relaunch to try to win back users from rival Facebook and reposition itself. Yesterday, as I walked by the Headquarters of MySpace in my hood in Beverly Hills I noticed the bloodmobile was out front - - I wondered what Murdoch was up to. Was the media-mogul actually sucking the blood from his employees to have it transfused with that of Facebook employees -- no, too James Bond-ISH!
The revamped MySpace will have an even greater new focus on music and games and aim to break into new markets, such as Africa. Reports say that down the road there is likely to be further room for MySpace to leverage News Corp's film and television division, 20th Century Fox. Management at MySpace said they didn't believe that users would ever have to pay for site access, despite plans by News Corp to start charging for its online newspaper content. But they do believe that if charging for web newspaper access was successful other internet sites would begin charging. Of course that bloodmobile was for us, the users!!!!
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